Craft Product Digital Transformation
Greenwoodtubs
A craft product business modernised with a rebuilt website, SEO and a practical, AI-assisted marketing system — with the owner trained to run it.
The challenge
A beautifully made product with word-of-mouth demand, but an outdated online presence, no clear quote flow and no modern marketing system.
My role
Marketing strategy, website rebuild and AI-assisted workflows.
What we built
- A rebuilt website
- A quote-request flow for enquiries
- A marketing strategy
- AI content and email workflows
- SEO improvements
- Campaign planning
- Owner education and handover
Tools & modules
- Website rebuild
- SEO
- AI content workflows
- Campaigns
How it was made
- 01
Modernise the basics
Rebuilt the website around the product photography and made the quote request easy to find.
- 02
Build a system
Set up practical SEO, email and content workflows the business can sustain.
- 03
Hand it over
Trained the owner so they can keep the marketing running themselves.
The outcome
A rebuilt website with a clear quote flow and a practical marketing system a small craft business can actually maintain — with the owner confident to run it.
What you'll learn from it in lessons
How a craft product business is modernised with a website, SEO and AI-assisted marketing — and how to hand it over so it lasts.
See AI marketing training →
Want something similar for your business?
In the lessons we work on your real project — from idea to a working solution.