AI Software · Service Businesses
HexaTech
HexaTech — 'one platform, more bookings, stronger loyalty': an AI assistant, booking, CRM, loyalty, scheduling and analytics in a single system for service businesses.
The challenge
Service businesses run on a patchwork of disconnected tools — one for booking, another for CRM, another for messaging — and lose time, revenue and customers in the gaps between them.
My role
Founder and product lead — strategy, platform architecture and build direction, from the first concept through to a working, multi-industry platform.
What we built
- An AI assistant that answers, qualifies and books
- A real-time booking engine
- A CRM for leads, statuses and follow-ups
- A tiered loyalty programme
- Scheduling and team-workflow automation
- Revenue, bookings and retention analytics
Tools & modules
- AI assistant
- Booking engine
- CRM
- Loyalty
- Scheduling
- Analytics
How it was made
- 01
Map the journey
Mapped the customer journey — discovery, engagement, booking, management and loyalty — to find where one system adds the most value.
- 02
Design the architecture
Designed a shared data model so every module works as one, not as bolt-ons, and integrates with existing booking and PMS tools.
- 03
Build the core
Built the AI assistant, booking and CRM, then layered loyalty, scheduling and analytics on top.
- 04
Package by vertical
Shaped the platform into industry-specific products for hotels, beauty and healthcare.
The outcome
A connected, AI-powered platform that replaces a stack of separate tools with one system — automating enquiries, bookings and follow-up so teams focus on higher-value work. It now powers industry-specific products including Hotel-Tech.ai and BeautyTech.
What you'll learn from it in lessons
How an industry-specific AI platform is scoped, architected and taken from concept to market — the exact thinking we work through in a private lecture.
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Want something similar for your business?
In the lessons we work on your real project — from idea to a working solution.