AI Software · Clinics
MedTechAI
MedTechAI — the HexaTech platform shaped for private clinics: capture patient enquiries, book more appointments and keep follow-up on track, in one workspace alongside existing clinical tools.
The challenge
Clinics lose enquiries after hours and spend reception time on repetitive admin, with messages, bookings and recalls spread across phone, inbox and separate systems.
My role
Product and build direction, plus the marketing site, positioning and go-to-market strategy.
What we built
- An assistant that answers enquiries and books appointments
- A patient CRM for enquiry, booking and recall stages
- Automated follow-up and recall reminders
- A conversion-focused marketing site and messaging
- Reporting on enquiries, bookings and follow-up
- Governance rules: admin and communication only, with human review
Tools & modules
- AI assistant
- Booking
- Patient CRM
- Recall automation
- Website
- Analytics
How it was made
- 01
Scope it safely
Drew a hard line first: admin and communication only, never clinical advice — with human review and UK GDPR built into the design.
- 02
Map the journey
Modelled the real clinic path — enquiry, booking, recall — and where reception time actually goes.
- 03
Build the workspace
Built the assistant, booking and patient CRM to sit alongside existing clinical tools rather than replace them.
- 04
Take it to market
Paired it with a marketing site, clear positioning and a demo-led funnel.
The outcome
A calm workspace that turns clinic enquiries into booked appointments and keeps follow-up on track — automating the admin around care, never the care itself.
What you'll learn from it in lessons
How to productise AI for a regulated, trust-critical sector: scoping it to admin, designing in human review and GDPR from the start, then marketing it honestly.
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