Web design and digital marketing courses in Rīga
Build a website that attracts clients and supports business growth
A practical course for business owners, professionals and career changers who want to master website development, UI/UX design, SEO and digital marketing in a single programme.
In the lessons you will work on your own project and, step by step, build a professional website, its content and a client-acquisition system.
- An individually tailored programme
- Hands-on work on your website
- Suitable with no prior knowledge
- In person in Rīga or online
- Recommended programme — 20 lessons
- €50 + VAT60-minute individual lesson
- €30 + VATper person in a small group
1:1One-to-one — full focus on your goal
From idea to a real client-acquisition system
Not just a beautiful website — a well-thought-out digital solution
An effective website must look professional, be easy to use, be findable on Google and be built with a clear business goal.
During the course you will combine web design, content, SEO, analytics and digital marketing to build a website that not only presents your company but also helps attract enquiries and clients.
Practical skills for your business, career and own project
Business owners
Build or improve your company's website, offer and client-acquisition flow.
Marketing professionals
Master website structure, landing pages, SEO, analytics and conversion principles.
Career changers
Gain web design and digital marketing skills and build a portfolio project.
Freelancers and consultants
Present your services professionally and build a system for attracting new clients.
People with no prior knowledge
Start with the basics and master everything you need in a sequential, clear and practical process.
The course's main directions
Website strategy
- Defining the website's goal and audience
- Competitor and market analysis
- Structuring your services and offer
- Planning the client journey and key actions
- Choosing the most suitable platform
Web design and UI/UX
- The structure of a modern website
- Navigation users understand
- Visual hierarchy and information layout
- Mobile and responsive design principles
- Buttons, forms and the client's path to an enquiry
- Figma and other design tools
Website development
- Building a website with a content management system
- Creating pages, menus and sections
- Adding images, video and content
- Contact forms and enquiry solutions
- Understanding domains, hosting and the technical basics
- Publishing and maintaining the website
Sales and conversion content
- Convincing headlines and service descriptions
- Formulating a clear value proposition
- Trust elements, reviews and FAQs
- Calls to action
- Landing-page and offer-page content
- Using AI to prepare copy
SEO basics
- Choosing keywords and search topics
- SEO titles and meta descriptions
- Page structure and internal links
- Image optimisation
- Local SEO
- Content search engines understand
Digital marketing
- Target audiences and client segments
- Social media and content strategy
- Google and social media advertising basics
- Email marketing
- Choosing marketing channels
- Planning a client-acquisition campaign
Analytics and improving results
- Google Analytics basics
- Defining the key results and conversions
- Analysing visitor behaviour
- Identifying the website's weak points
- Improving content, design and campaigns
- Regularly evaluating results
AI in website and marketing work
- Generating website structure and content
- Preparing SEO topics and copy
- Creating images and visual concepts
- Producing campaigns, posts and emails
- Automating client communication
- AI-assisted website and code development
20 individual lessons
From the first idea to a published website and a marketing plan
The recommended programme is 20 practical lessons. The exact number is tailored to your experience, the website's scope and the result you want.
- 1. stage
Strategy and structure
We define the audience, offer, website goal, page structure and the main client journey.
- 2. stage
Design and content
We develop the visual direction, UI/UX structure, headlines, copy and the key trust elements.
- 3. stage
Website development
We build the pages, add content, adapt the mobile version and prepare the website for publishing.
- 4. stage
SEO and marketing
We optimise the website for search engines, set up analytics and prepare a client-acquisition plan.
The programme can be shorter if you only need to master one topic or improve an existing website.
What you can create during the course
A real project that stays with you
Depending on the chosen programme, you can create:
- a company website
- a personal-brand website
- a professional portfolio
- a service or product landing page
- an event or course sign-up page
- an online store structure
- a multilingual website plan
- the website's SEO structure and content
- a digital marketing strategy
- an advertising and content campaign plan
- an analytics and results-evaluation system
What you create during the lessons stays with you and can be used in a real business or portfolio.
First we define the result, then we choose the tools
In the first lesson we assess:
- your goal and level of knowledge
- the website's audience and main task
- your existing brand, content and technical resources
- the most suitable platform and workflow
- the number of lessons you need
- the practical project you will build during the course
The programme is built around your project, so you don't waste time on topics you don't need.
Why combine web design with marketing
A website works better when design, content and client acquisition are planned together
Website development alone
- Visually attractive but without a clear goal
- An unconsidered client journey
- Weak visibility on Google
- No clear advertising and content system
- Results are hard to evaluate
Web design and marketing in one programme
- A structure built for a specific audience
- Design that supports enquiries or sales
- Content optimised for search engines and people
- Marketing channels that lead to the right pages
- Analytics that support informed decisions
We choose the technology to match your project
In the lessons you can work with:
- Figma
- WordPress
- Joomla
- Webflow
- Shopify
- Google Analytics
- Search Console
- ChatGPT
- Claude
- Gemini
- Canva AI
- SEO tools
- Image generation & automation
The choice of tools depends on the website's goal, budget, functionality and your previous experience.
Choose the format that suits you best
Individual lessons
The tutor's full attention on your website, questions and learning pace.
€50 + VAT · 60 minutesSmall group
Lessons for 3–4 participants with a shared topic or a common project.
€30 + VAT per person · 60 minutesTraining for a company team
A programme for your company's marketing, content or digital development team.
Format: at our premises, your office or onlineSkills to build and grow a website
After your chosen programme you will be able to:
- plan a professional website structure
- create clear, user-friendly design
- produce and publish website content
- adapt a website for mobile devices
- write convincing service and product descriptions
- optimise a website for Google search
- plan digital marketing campaigns
- analyse visitor behaviour and results
- use AI for content, design and marketing tasks
- maintain and grow your website independently
About the tutor
Practical experience in websites, marketing and technology projects
Vitalij Kolotikov is an entrepreneur, a web design, digital marketing and AI tutor, the author of two books and the founder of several international companies and technology projects.
The lessons draw on hands-on experience building company websites, e-commerce solutions, digital platforms, marketing campaigns, CRM systems and AI-assisted client-acquisition flows.
- 20+
- years in business
- 9+
- years teaching
- 2
- published books
- Hands-on experience
- in international digital projects
Frequently asked questions
Do I need prior knowledge?
No. The programme also suits people with no experience in web design or digital marketing.
How many lessons do I need?
The recommended full programme is 20 lessons. The exact number depends on your experience, the project's scope and the result you want.
Will I build a finished website during the course?
Yes — if the chosen website's scope and functionality match the programme's length. More complex projects may need additional lessons.
Can I learn only SEO or web design?
Yes. The programme can focus on a single topic, such as UI/UX, WordPress, SEO, analytics, content or digital advertising.
Can I work on an existing website?
Yes. In the lessons we can audit your existing website and improve its structure, design, content, SEO and client-acquisition flow.
Do I need programming knowledge?
No. Many websites can be built without programming. More technical topics are included only when your project needs them.
Is the course suitable for business owners?
Yes. The programme can be built entirely around your company's website, services, audience and marketing goals.
Can I start with a single lesson?
Yes. You can start with one individual lesson or a website audit and then decide whether to continue.
Will I receive a certificate?
After completing the agreed programme and the practical project, you can receive a certificate stating the programme and the number of lesson hours.
Start with an assessment of your project
Tell us what website you want to build or improve
Describe your business, idea or professional goal. We will recommend the most suitable programme, platform and number of lessons.
€50 + VAT · 60 minutes · in Rīga or online · No prepayment
Received
Thank you. Your lecture request has been received.
We will contact you to confirm the best topic, format and time — usually within one working day. If your matter is urgent, you can also reach out on WhatsApp.
Continue on WhatsAppFrom idea to a working website
Build the digital foundation for your business or career
Master web design, SEO and digital marketing while working on a project you can keep using after the course.