AI · Business · Marketing · Digital products
· 15:00–17:00 · Riga
Your idea. A clearer path to building it.
Discover how you can use AI to research an idea, build a digital product and reach the right customers. A free, practical lecture in Riga for people ready to explore what comes next.
No experience or programming skills required
Created especially for Ukrainians living in Latvia. Everyone interested in AI and new digital opportunities is welcome.
One idea. Seven connected steps.
AI becomes more useful when the pieces connect. Open a step to explore how a small team could develop a local service-booking idea — and which decisions still need a person.
01Idea
Whose problem are you solving?
A practical example
Turn “I want an app” into a specific problem: local service providers lose enquiries when customers cannot request an appointment easily. Use AI to explore possible solutions, then choose one problem to investigate.
What you’ll understand
How to turn a broad idea into a clear customer problem and a first assumption to test.
02Research
What do customers actually need?
A practical example
Compare existing booking options, draft questions for potential customers and organise interview notes. Check original sources and speak to real people: AI-generated personas cannot validate demand.
What you’ll understand
How to research an audience and competitors while separating evidence from guesses.
03Strategy
What is the smallest useful offer?
A practical example
Define who the service is for, what it promises and what a first version needs. Start with a clear booking request flow before adding accounts, payments or a complex app.
What you’ll understand
How to choose a useful first product, a stronger offer and a realistic next step.
04Build
How does a plan become something people can try?
A practical example
Explore a landing page and a simple booking prototype with AI-assisted coding. Connect copy, layout and form behaviour; review the code and test the customer journey before putting it in front of users.
What you’ll understand
How websites, apps, design and coding assistants fit together — even if you have never programmed.
05Marketing
How will the right people find it?
A practical example
Develop a specific message, useful visuals and a channel hypothesis: search for existing demand, local partnerships for trust, or social content to explain the service. Choose based on the audience, then test.
What you’ll understand
How to connect audience research to messages, visuals, offers and marketing channels.
06Launch
What should the first real users teach you?
A practical example
Invite a small group to try the booking flow. Look for unclear wording, failed requests and unanswered questions. Use their feedback to improve the experience before widening promotion.
What you’ll understand
How to launch a manageable first version and use feedback to decide what to improve.
07Automation
Which repeated steps are worth connecting?
A practical example
Map an enquiry → a record → a draft reply → human approval. Decide who checks the information and what happens if a step fails before automating the hand-off.
What you’ll understand
How to identify useful automation, keep people in control and avoid automating a broken process.
An illustrative project journey, not a timed programme. The lecture connects these topics through practical demonstrations and discussion.
Leave with a better way to approach your project.
See the whole picture
Understand how business research, product development, design and marketing support each other. Spot where AI could remove repetitive work in your own situation.
Know what to try first
Learn how to narrow an idea into a small experiment, choose suitable tools and recognise what needs checking before spending more time or money.
Ask more useful questions
Bring a business idea, a daily bottleneck or simple curiosity. Use the examples to think through your audience, offer, product and next practical step.
AI + Business
Real tools. Practical examples. Room for questions.
See how an individual or a small team can use AI to move between research, planning, design, building and marketing more quickly. Demonstrations may include ChatGPT, Codex, Claude Code, VS Code and tools for visuals and automation. The focus is how they fit into useful work, with human judgement and testing throughout.
In two hours of demonstrations and discussion, you’ll get a practical overview of the process and a foundation for choosing what to explore next in your own project.
Come with an idea. Or come to find a direction.
- Aspiring founders and people with a business idea
- Startup teams and existing business owners
- Freelancers and specialists exploring new services
- Beginners and experienced people curious about AI
No experience or programming skills required
Your lecturer
Business, design and technology — brought together by experience.
Vitalij Kolotikov is an entrepreneur, lecturer and author of two books covering AI, marketing and business. He is the founder of HexaTech Technology Group, leads FDS Cards and co-founded First Design Studio.
His teaching draws on practical work with websites, marketing systems, CRM solutions and AI products. The lecture connects these disciplines so you can see how the tools support an actual business or project.
More about Vitalij ↗Free lecture
Two hours to explore your next step.
- Date
- 15 September 2026
- Time
- 15:00–17:00 · Riga time
- Location
- Deglava Street 66, Riga
- Format
- In person
- Participation
- Free participation
- Group
- Maximum 10 people
- Lecture language
- Russian or English
Free participation · Maximum 10 people
Make room for your next idea.
Register for the free lecture. We’ll contact you to confirm your place and the lecture language. Your place is confirmed after our reply.
Registration for this event has closed. Contact us about future lectures.
Thank you — your registration request has been received.
We’ll contact you to confirm your place and the lecture language. The event is free, on 15 September 2026, 15:00–17:00, at Deglava Street 66, Riga. Please wait for our confirmation before making arrangements to attend.
Before you reserve a place
Is the lecture really free?
Yes. Participation in this lecture is free. The group is limited to a maximum of 10 people; please register and wait for your place to be confirmed.
Do I need experience with AI or programming?
No. The lecture welcomes beginners and people who already use digital tools. We explain the ideas behind the demonstrations without requiring programming experience.
Which language will the lecture be in?
Russian or English. Choose Russian, English or either in the form. We will confirm the lecture language when we contact you about your place. The page language does not determine the lecture language.
Is it only for Ukrainians?
The lecture was created especially for Ukrainians living in Latvia, and everyone interested in AI, business and digital opportunities is welcome.
Do I need a business idea already?
No. You can come to explore a direction, improve an existing business or understand a process you would like to make easier. If you have an idea, include a short description in the optional field.
Can I attend online?
This event takes place in person at Deglava Street 66, Riga, on 15 September 2026, from 15:00 to 17:00. It is not advertised as an online event.
An idea becomes more useful when you know the next step.
15 September 2026 · 15:00–17:00 · Deglava Street 66, Riga
Reserve your free placeFree participation · Maximum 10 people